ARTIFACT · ATTENTION & HABIT

Reward Prediction

The brain learns most from the gap between expected and actual reward, which makes unpredictable rewards especially powerful—and risky to exploit.

HUMAN VIEW

Genes:

  • Prediction Error: Learning comes from the mismatch between expectation and outcome, not from reward alone.
  • Dopamine Surprise: Dopamine is framed as tracking surprise, signaling when outcomes differ from what was predicted.
  • Reward Fading: When rewards become expected, their impact weakens because the surprise signal drops.
  • Variable Hook: Unpredictable rewards retain attention by repeatedly creating new surprise gaps.
  • Design Choice: Systems should be built to support learning signals instead of manufacturing craving or compulsion.

Relationships:

  • Prediction Error drives Dopamine Surprise
  • Prediction Error explains Reward Fading
  • Reward Fading creates demand for Variable Hook
  • Dopamine Surprise amplifies Variable Hook
  • Prediction Error implies Design Choice
  • Variable Hook raises risk for Design Choice

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RELATIONS